Coronavirus: Business advice & support COVID-19 Support

Is your Business Case NHS Ready?

Organiser: Medilink



Date & Time: 5 Aug 2021 - 10:30 am-11:30 am

Join the second of our two-part CPD accredited virtual workshops, Is your Business Case NHS Ready?, delivered by the East Midlands Academic Health Science Network (EMAHSN).

The challenge as innovators and companies selling to the NHS is often that when you have a product that improves patient outcomes and saves cost you still cannot get it adopted by the NHS. This is frequently because there isn’t a fully developed business case.

PART 1 is a pre-recorded 40 minute webinar that you can watch at a time convenient to you.

The pre-recorded webinar will cover:

– What a business case is, what is its purpose and why is it so important?

– Who reviews the business case and how are they evaluated?

– How to construct a good business case


PART 2 is a live 1-hour Q&A session on Thursday 5th August at 10.30am.

In order to gain access to this live session, delegates are required to watch the pre-recorded webinar prior to attending. 

The Q&A session will be held with a panel of experts from the EMAHSN and delegates will have the opportunity to ask questions directly to the team.

Upon registration you will be sent a link to the pre-recorded webinar by a member of the Medilink Midlands events team.  Joining details for the live Q&A session will be distributed separately once the webinar has been viewed. 

Speaker Profiles:

Live Q&A Session Chair: Julian Patel, Commercial Manager, EMAHSN
Julian manages and develops our industry engagement and provides advice to partners across sectors on commercialisation, NHS partnerships and innovations. He has a wealth of experience working as a Board Director of a successful SME. He also has valuable experience of selling into and partnering with large corporate governments, public sector and importantly the NHS/healthcare environment.

Live Q&A Session Support: Aisha Ajij, Project Support and Industry Liaison Officer, EMAHSN
Aisha develops contacts with industry partners and helps ensure the effectiveness of supporting processes such as our Customer Relationship Management (CRM) system.

Pre-recorded webinar: Nicholas Brown, Commercial Manager, EMAHSN (note, Nicholas no longer works for the EMAHSN)
Nick has more than 20 years’ experience of the medical industry working with manufacturers, distributors and clinical staff from the UK and European health sectors, from both the sales and marketing side, as well as in a consulting and advisory role. His Commercial Manager role focuses on building closer links between healthcare and businesses; identifying new services and products that can be introduced for the benefit of patients throughout the region – as well as marketed throughout the UK and abroad, providing wealth creation opportunities across the East Midlands.

Book Now