27 February 2018
Focussed Publications is an advertising and marketing company with a difference, advertising across four key platforms Print- App- Radio- Online, giving their clients the best possible exposure. Craig Barber, Director of Focussed Publications wants to help businesses stand out from the masses in a short amount of time by the combined use of these platforms.
Focussed Publications wanted to expand. To manage growth effectively though, Craig knew that something needed to change. He needed to take some out from working in the business day-to-day, and work on the business for the future.
Craig regularly attends the Corby Business Networking group, where he heard Jacqueline Day, Velocity Growth Hub Business Adviser speaking about the services offered.
Several Businesses at the Corby Business Network had received one-to-one business support, advice and coaching from Jacqueline, and all recommended her services. Craig met with Jacqueline after the networking event to explore the possibilities and to discuss how this one-to-one support would help his business. He immediately booked some one-to-one Business support with Jacqueline.
Working together, they drilled down on Focussed Publications strengths and weaknesses. Craig said, “After working with Jacqueline, she gave me a new confidence.” Jacqueline was able to see and help Craig see, the potential for how he could effectively grow his business.
Alongside these sessions, Craig attended Jacqueline’s Modelling Success for Your Business Masterclass. A two-day masterclass giving businesses an opportunity to work together in a group, share experiences, learn together and work ‘on’ their businesses.
“The Masterclass was fantastic. It gave me the time to focus, go back to the basics and set strategies for the future. Jacqueline is fantastic, knowledgeable and always has a smile on her face.”
Following Craig’s support from the Velocity Growth Hub, he has created an online directory for his magazines, has learnt the most effective method to manage his business. Focussed Publications plan to launch three new magazines in 2018 and to expand their team. This, he feels, is all down to the business support he received. He can see a clear way forward and is excited about the future.
We asked Craig if there any other tips for businesses wanting to grow.
“I would 100% recommend attending the Modelling Success for Your Business Masterclass. It’s the perfect masterclass for all management tiers and will inspire businesses light bulb moments”