Velocity helps set the ‘Agenda’ as easyJet magazine takes off

15 January 2015

SEMLEP’s easyJet on-board magazine supplement reviewing the South East Midlands key brands has literally taken off.

The ‘Agenda’ magazine, which profiles key brands and businesses across this South East Midlands area, is now on board all easyJet flights as of this January – reaching up to 6 million passengers in this one publication alone.

Research has shown that typically over 80 per cent of passengers will read the inflight magazine for an average of 20 minutes – ensuring the sky really is the limit for the South East Midlands and the South East Midlands Local Enterprise Partnership.

Daniel Charles Mouawad, chief executive of the South East Midlands Local Enterprise Partnership (SEMLEP) and its associated business support service, Velocity, said, “We’ve chosen this relationship as it represents the single largest combined business and consumer audience in European print media.

“The exclusive arrangement with easyJet to publish SEMLEP’s document as an integral supplement is a central pillar to our marketing strategy over the next 12 months, becoming a key document for distribution at such events as MIPIM 2015 and to aid our strategic inward investment endeavours.”

Working in conjunction with partners across the South East Midlands, the publication focuses on profiling key brands including London Luton Airport, Milton Keynes and Central Bedfordshire as well as a number of international business parks with a strong commitment to innovation, Silverstone Park, Millbrook Technology Park, Unilever’s Colworth Park and Kettering Energy Park.

The initiative has been endorsed by UKTI’s Business is Great Britain campaign. The Government agency openly cites the relationship it has with SEMLEP’s Velocity Business Support service and stated that since Velocity’s launch the service has “experienced exceptional demand for its business advice, grants and information services.”

Rae Levene, Chairman of Velocity Business Support, said “Velocity provides free business support for ambitious businesses across the South East Midlands, helping produce a stimulating business environment for growth and further cementing the region as a national business hub”

View the easyJet AGENDA magazine here.